Are you frustrated because your website isn’t ranking on search engines, even though you’ve implemented what you consider to be “good” SEO practices? You’re not alone. Many businesses find themselves in this perplexing situation, especially when they’re in a low-competition niche. If you’re wondering why your website isn’t making it to the top of search results, this blog post is for you. We’ll delve into some insights shared by Google’s John Mueller and offer actionable steps you can take to improve your site’s ranking.
The Myth of “Good” SEO
Firstly, let’s address the elephant in the room: what exactly constitutes “good” SEO? The term is subjective and varies depending on who you ask. Some may argue that having a sitemap, indexed pages, updated content, backlinks, and on-page optimization are indicators of good SEO. However, as John Mueller points out, the definition of “good” SEO can be nebulous and depends on the experience, knowledge, and skill of the person making that assessment.
The Technical Side of SEO Isn’t Enough
One of the key takeaways from Mueller’s insights is that while the technical aspects of SEO are important, they are not the be-all and end-all. Google’s advice often leans more towards the technical side, such as structured data, page speed, and content quality. However, Mueller emphasizes that you need to do more than just focus on these technical elements.
The Missing Link: Site Promotion
Mueller suggests that site promotion is an often-overlooked aspect of SEO. Just like a book needs more than a good cover and content to become a best-seller, or a restaurant needs more than quality ingredients to attract customers, a website needs more than just technical optimization to rank well. Site promotion can include activities like speaking at conferences, appearing on podcasts, making YouTube videos, and advertising. These activities not only increase your site’s visibility but also contribute to its authority and trustworthiness, which are crucial factors for ranking.
Always Keep Learning
SEO is a dynamic field with over 20 years of nuances. Even if you think you know it all, there’s always something new to learn. If your site isn’t ranking well, it may be a sign that you still have gaps in your SEO knowledge. Always keep an open mind and be willing to adapt and learn.
How We Can Help
At Synergy Eleven, we specialize in comprehensive SEO strategies that go beyond the technical aspects. We focus on a holistic approach that includes site promotion, content quality, and user experience to ensure that your website not only ranks well but also converts visitors into customers.
If your website isn’t ranking despite your best SEO efforts, it’s time to reevaluate your strategy. Remember, SEO is not just about ticking off a checklist of technical requirements; it’s about creating a well-rounded strategy that includes site promotion and continuous learning. Contact us today to find out how we can help you achieve the search engine rankings you’ve been aiming for.
Source: Search Engine Journal
