Managing Google Ads can be a complex task, but it doesn’t have to be. Google has rolled out several built-in features designed to streamline your workflow, allowing you to focus on strategy rather than getting bogged down in the interface. In this blog, we’ll explore these features and how our agency can help you make the most of them to improve your ROI.
1. Saved Views
Navigating between campaigns, ad groups, and keywords can be cumbersome. Saved Views, formerly known as Workspaces, allow you to save a set of filters that you can easily apply as you switch between different sections of the Google Ads interface. This feature is particularly useful for businesses running multiple campaigns across various geographies or service lines.
2. Custom Columns
Google Ads offers a plethora of metrics, but sometimes you need something more specific. Custom Columns allow you to create unique metrics using formulas, enabling you to segment data in ways that are most relevant to your business goals. For example, you can create separate columns for different types of conversions like free trial signups and demo registrations.
3. Saved Column Sets
If you find yourself frequently adding the same columns to your data tables, Saved Column Sets will be a game-changer. This feature allows you to save a set of columns that you can quickly apply whenever you need them, saving you time and effort.
4. Policy Manager
Ad disapprovals can be a headache, especially when managing multiple campaigns. The Policy Manager centralizes all your ad approval issues, making it easier to monitor and appeal any disapprovals. This feature is a must for anyone who has faced challenges with Google’s ad policies.
5. Negative Keyword and Placement Exclusion Lists
Controlling ad spend and ensuring relevance is crucial for any campaign. Negative keyword lists and placement exclusion lists allow you to efficiently block unwanted queries or placements across your account, rather than doing it campaign by campaign.
6. Automated Rules and Scripts
Automated rules can perform simple bulk actions like pausing campaigns during holidays or labeling converted keywords. For more advanced tasks, Google Ads Scripts offer a range of options, from budget monitoring to performance reporting.
7. Asset Library
The Asset Library is a centralized location for all your ad assets, including images, videos, and text. This feature not only helps in organization but also provides top-level audience insights for assets with sufficient data.
How Our Agency Can Help
Our team of Google Ads experts can help you:
- Set Up and Optimize Saved Views: Tailor the interface to your specific needs.
- Create Custom Columns and Saved Column Sets: Focus on the metrics that matter most to you.
- Navigate Policy Issues: Assist in ad approval processes and appeals.
- Implement Negative Keyword and Placement Exclusions: Optimize ad spend and improve ROI.
- Automate Your Workflow: Set up automated rules and scripts for efficient campaign management.
- Organize Your Assets: Make the most of the Asset Library for better ad performance.
Google Ads offers a range of features designed to streamline your workflow and improve campaign performance. Leveraging these features can give you a competitive edge in the market. Contact us today to find out how we can help you make the most of these powerful tools.
Source: Search Engine Land