Plural Keywords in Ecommerce: Unlocking Search Intent for Better Conversions In the ever-evolving world of SEO, the question of whether to target singular or plural keywords is a subject of ongoing debate…. SEO category pages commercial research conversions ecommerce SEO informational intent Keyword Strategy navigational intent plural keywords product detail pages sales optimization search engine optimization search intent SEO best practices SERP features singular keywords transactional intent user intent Synergy Eleven Marketing Agency September 19, 2023