In the fiercely competitive world of digital marketing, standing out in search engine rankings can be a daunting task. Traditional SEO tools offer variations of your primary keyword, but discovering untapped keywords that your competitors aren’t exploiting can open up new avenues for traffic growth. The question is, how do you discover these hidden gems that no tool can pinpoint and no competitor is ranking for? Enter the concept of adjacent SEO.
Adjacent SEO is a strategy that amplifies your online visibility for keywords that may not directly relate to your core business but are still pertinent to your audience.
What Makes Adjacent SEO Beneficial?
Broadening Your Reach: One of the primary advantages of adjacent SEO is its ability to attract a more diverse audience compared to focusing solely on conventional business keywords.
Expanding Your Content Horizon: Another perk of adjacent SEO is its potential to significantly increase the number of topics you can cover. This strategy allows your content to scale as you never run out of fresh ideas.
Boosting SEO Performance: By covering a variety of topics, you can rank for more keywords, driving more traffic to your website.
Enhancing Backlink Efforts: Adjacent content ideas could bolster your backlink initiatives. Publishing content on trending topics within your industry can organically attract new backlinks.
Harnessing AI for Adjacent SEO
While the benefits of adjacent SEO are clear, implementing it can be labor-intensive. It requires extensive user and industry research, which no traditional SEO tool can fully automate. However, AI, specifically Google Bard, can significantly streamline this process.
Google Bard can automate the process of developing new, adjacent content ideas based on your audience research. The key is crafting the right prompt for training AI to generate bespoke results. This approach essentially automates the steps involved in building an adjacent SEO strategy, reducing the process from six steps to just two:
Craft and refine your prompts for Bard.
Feed the AI with your keywords.
Now, let’s delve into this process in more detail.
Step 1: Crafting the Prompts
Prompts are essentially instructions you provide to AI in the form of text, questions, or information that communicates the response you want to receive. Writing effective prompts allows you to work more efficiently with AI tools and generate relevant results.
Step 2: Feeding Your Keywords
In the second step, we need to provide AI with information about our core business and keywords. This step is crucial as it further enhances the accuracy of the AI tool.
For instance, if your marketing company specializes in social media marketing, your prompt might include keywords and a business description like: “The keyword is Social Media Marketing. Our company offers comprehensive social media marketing services, from strategy development to content creation and analytics.”
Final Thoughts
By leveraging AI, especially Google Bard, you can save significant time on audience research. AI is trained with billions of data points, providing a depth of tangential content ideas that humans can only scratch the surface of. However, it’s important to remember that while AI is a powerful tool, it doesn’t replace the deep understanding that business owners and marketers have of their customers. This knowledge puts us in a unique position to evaluate AI responses and ensure they align with our business goals and customer needs.
In the ever-evolving world of digital marketing, staying ahead of the curve is crucial. By harnessing the power of adjacent SEO and AI, you can uncover fresh content ideas, reach a wider audience, and ultimately drive more traffic to your website.
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