While SEO, click rates, and bounce rates often take center stage, there’s an often-overlooked strategy that can be a game-changer: web accessibility. In this blog post, we’ll explore how focusing on web accessibility can not only foster digital equality but also drive tangible marketing results.
The Untapped Potential of Web Accessibility
Web accessibility is more than just a social responsibility; it’s a powerful component of a holistic marketing strategy. By making your clients’ websites easier to understand, navigate, read, and crawl, you can significantly expand your client site’s reach and improve user experience. This is especially crucial given that 1.3 billion people live with some form of disability. Ignoring web accessibility could mean missing out on a significant portion of potential customers.
How Web Accessibility Impacts SEO and User Experience
- Expanded Site Reach: By adding web accessibility features, you’re potentially gaining scores of new users for your clients’ target audience.
- Enhanced User Experience: Catering to individual requirements, especially for those with disabilities, creates a faster, cleaner experience for all users.
- Optimized Navigation: Smooth navigation is crucial for keeping visitors engaged, and web accessibility can help eliminate barriers that might obstruct this.
Practical Steps to Boost Performance Through Web Accessibility
Alt Text for Improved Search Visibility
Search engines favor accessible websites. Properly labeled images with alt text not only improve accessibility but also enhance image searchability. This is a win-win for both your clients and their audience.
Clear Header Structure for Better Rankings
A well-structured header can aid both screen readers and search engine bots, potentially boosting your client’s rankings. Keyword-driven headers that are easy to understand can make a significant difference in how a page performs in search engine results.
Strengthening UI/UX
With 88% of digital visitors unlikely to return after one poor site experience, it’s clear that web accessibility isn’t just a nice-to-have; it’s essential. Employing certified testers and automated tools can help you maintain high standards of usability.
The Legal Aspect
Ignoring web accessibility can result in legal challenges, especially with laws like the Americans with Disabilities Act (ADA) and Section 508 in place. By prioritizing web accessibility, you not only elevate your clients’ online performance but also ensure they remain compliant with legal requirements.
Web accessibility is an untapped reservoir of potential for digital marketing agencies. By integrating accessibility into your SEO strategy, you can significantly boost your clients’ performance, improve user experience, and even gain a competitive edge. At Synergy Eleven, we specialize in creating accessible and SEO-friendly websites. Contact us today to learn how we can help you unlock this hidden treasure trove for conversion rates.
Source: Search Engine Journal
